Chorus: Sing it again Lover

What? Lover has moved away from the traditional lookbook and launched their first ever campaign. And what a campaign it is, featuring their – quote – ultimate muse: Karen Elson, styled by THE (Lula editor for those of you not in the know) Leith Clark, and shot by Lina Scheynius.lvr_2013_campaign_1 lvr_2013_campaign_8

There’s a little bit too much nature going on for my personal taste, but when Elson looks as fresh as the flowers themselves, it works anyways. The clothes look divine, and the campaign works well as a promising first peek into the new collection. Now if only Lover stopped pricing themselves out of my price range, I still have a fourty-odd treasured pieces hanging in my closet, but they all stem from that bygone area when that heavenly lace was still within limits.

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